Officetour
ROLE
Translating Product Development into Sales Adoption for a Commercial Real Estate Prop-Tech Platform
Overview
Officetour began as an internal experimental product at Dupont Studios and quickly evolved into a standalone prop-tech platform at the onset of the COVID-19 pandemic. As in-person property tours became impossible, commercial real estate brokers urgently needed a way to present spaces remotely while preserving the richness of an in-person experience.
As the platform evolved through rapid development cycles, my role was to translate new features and technical capabilities into clear, compelling materials that brokers, executives, and investors could immediately understand and adopt.
THE MARKET CHALLENGE
Commercial real estate brokerage is deeply relationship-driven and historically dependent on in-person tours. The pandemic disrupted this model overnight.
Brokers needed tools that could:
• Present properties remotely in an immersive and credible way
• Provide more context than photos or floorplans alone
• Help tenants narrow down their final list of potential offices without visiting the property
• Maintain deal momentum in an uncertain market
• Track heat maps of potential client's viewing of virtual property tour packages
The challenge was not only building the platform, but enabling the market to understand how to use it and convincing them that our product will improve their process.
bridging development AND sales
The development team shipped new features every two weeks. I joined sprint standups to stay aligned with releases and created materials that immediately reflected the platform’s evolving capabilities.
For each feature release, I produced:
• Demo GIFs and feature walkthroughs
• A release blog documenting updates
• Updated landing pages and sales sheets with feature-driven messaging
• Broker- and tenant-specific landing page variants for A/B testing and SEO optimization
This ensured that the product’s evolution was always matched by updated, relevant sales and marketing materials.
