officetour

SCOPE

UI Design

Product Marketing

Social Media

INFO

2019 — 2022

ROLE

Designing landing pages, sales sheets, and pitch decks for an early stage startup providing custom virtual tours to commercial real estate brokers.

Overview

CONTEXT

officetour began as an internal test product at dupontstudios, a SaaS & design company, that spun off as its own commercial real estate (CRE) prop-tech company at the onset of the pandemic. Our team built better tools for brokers to give immersive and data-rich virtual tours to their prospective tenants.

CHALLENGE

We had to generate interest at the C-level of major CRE companies in the DC area and demonstrate our value to their brokers. Many CRE tools & platforms had come and gone in the past 20 years without delivering any real value, leaving most brokers skeptical of startups. The leader and only major firm in the space was VTS, who prioritize deal flow and CRM but fall short of virtual tours.

SOLUTION

I collaborated with our team, leadership, and investing stakeholders to communicate officetour’s value proposition across marketing channels, including designing sales sheets and pitch decks with content tailored for every prospective client. Additionally, I designed various landing pages for A/B testing, maintained social media presence for officespace, and produced product demos and feature tutorials. My branded content was instrumental in signing on JBG Smith as our first client and partner.

Overview Process New Business
Social Media
Outcome

Process

FEATURE FIRST

Our dev team pushed new features to our live build every two weeks. I synced up with their sprints and joined major standups to track milestones and create content based on the latest updates. For every feature, I created demo GIFs and maintained a release blog built in Notion. Then I worked with our CEO to update our landing pages and sales sheets with feature-based value propositions.

UX/UI DESIGN

I wireframed and designed different landing pages based on broker or tenant facing features. We worked with an SEO optimization company to A/B test different funnels and drive traffic.

New Business

CUSTOM DEMOS

Every time we pitched senior leadership of a major CRE company, I worked with their brokers to create 3D captures of a selection of their office spaces using a Matterport camera. Then I converted these static captures into listing showcases by adding motion graphics, writing copy, and working with a voiceover artist.

NEW BUSINESS PITCHES

I created sales collateral to demonstrate company-based feature pages as well as CRM and ads options that prospective clients can implement in their sales pipeline to boost their tech offering.

SALES SHEETS

After every major feature release, I worked with our CEO to write new copy and design appropriate graphics for our sales sheets.

Overview Process New Business
Social Media
Outcome

GRIDS

For our social media, I created a starting grid then focused on content targeted to individual brokers, since their buy-in was just as important as that of their executives.

I always published at least 3 posts at a time to maintain an intentional Instagram grid. The content varied between thought leadership, knowledge carousels, select feature demos, and property tour highlights.

Context Research Action
New Business
Outcome

Outcome

My designs were instrumental in supporting our CEO and team in pitching officetour to JBGSmith successfully. They signed on not only as our first client but as an investor as well. Our partnership was announced in a formal PR newswire as well as covered in the media.

PRESS

https://www.bizjournals.com/washington/news/2020/07/29/officetour-lets-tenants-see-spaces-virtually.html

https://technical.ly/software-development/jbg-smith-properties-managing-tours-commercial-spaces-officetours-web-app/

Overview Process New Business
Social Media
Outcome